Concourse Brand Zone
A complete concourse takeover combining lightboxes, pillar wraps and floor graphics to create an immersive brand environment in high-transfer stations.
China OOH Media
China Metro / Subway Advertising
Reach millions of daily commuters through premium station and train media across China's largest metro networks.
Why Advertise in China's Metro Systems
China operates the world's largest urban rail network. Cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou and Chongqing move tens of millions of passengers every day through modern, high-frequency metro systems. Metro advertising in China gives brands extended dwell time, repeated exposure and direct access to affluent urban consumers, white-collar workers, students and tourists. Whether you are planning a national launch or a city-specific campaign, subway advertising remains one of the most cost-effective and visually impactful OOH channels in China.
Premium Inventory
Premium Metro Advertising by City
Beijing Subway/Metro Advertising
Political, financial and technology audiences across the world's busiest subway network.
Beijing Subway is one of the world's busiest metro systems, carrying well over 10 million trips on an average weekday. Key business and transfer stations such as Guomao, Xidan, Wangfujing, Dongzhimen and Xizhimen concentrate government, finance, technology and tourism audiences. The network offers every major OOH format: 12-sheet and 4-sheet lightboxes, wall wraps, escalator panels, platform screen door stickers, digital LED networks, pillar wraps and full train wraps. The Guomao CBD brand zones on Line 10 are especially sought after by luxury, automotive and B2B brands.
Corridor Wall Wrap
Long pedestrian corridors are wrapped with seamless vinyl graphics, giving passengers an uninterrupted brand story as they walk between lines.
Escalator Wrap
Side panels and risers of escalator banks become a series of aligned frames, perfect for step-by-step storytelling or product demonstrations.
Curved LED Screen
Large-format curved LED screens installed in concourses and transfer halls deliver dynamic video content with strong visual stopping power.
Platform Pillar Wrap
Platform pillars are covered with branded vinyl to surround waiting passengers with multiple angles of exposure in close proximity.
Concourse Domination
A full concourse domination covers walls, ceilings and floors in a single visual theme, ideal for product launches and brand takeovers.
Corridor Lightboxes
Backlit lightbox arrays line long transfer corridors, providing repeated, high-visibility exposure during peak commute hours.
PSD Floor Domination
Platform screen door areas and surrounding floors are branded to capture attention exactly where passengers wait for trains.
Shanghai Subway/Metro Advertising
Luxury, finance and retail audiences in China's most international metro network.
Shanghai Metro operates hundreds of stations across more than 20 lines and carries over 10 million daily passengers. Premium S-level stations such as Lujiazui, People's Square, Xujiahui, Jing'an Temple and Nanjing Road offer direct access to finance, retail and international business districts. Shanghai's metro advertising inventory includes super LED screens, network-wide digital screen packages, lightbox sets, transfer-channel dominations and in-carriage media. The system is especially strong for campaigns targeting affluent shoppers and white-collar professionals.
Luxury Brand Zone
Premium station zones in Lujiazui and Nanjing Road combine gold-framed lightboxes, backlit banners and floor media for luxury storytelling.
Immersive LED Tunnel
Curved LED walls create moving-image tunnels in transfer passages, giving passengers a cinematic brand experience.
People's Square LED
Giant digital screens at People's Square, one of Shanghai's busiest interchange hubs, deliver mass reach with high-definition video.
Train Platform LED
Platform-level LED networks run video loops across multiple stations, catching commuters while they wait on the platform.
JD Digital Takeover
A fully integrated digital station takeover using screen networks, interactive kiosks and branded pillars.
Pizza Hut Lightbox
Backlit lightbox panels at platform and concourse level provide warm, high-resolution brand exposure close to point-of-sale.
Pizza Hut LED
High-brightness LED placements extend food-brand messaging into dynamic video formats across key stations.
Burger King Lightbox
Clean, high-contrast lightbox creative dominates visibility in concourse zones near retail and dining exits.
Guangzhou Subway/Metro Advertising
Trade-show visitors, manufacturers and retail consumers across the Pearl River Delta.
Guangzhou Metro connects the central business district, Pazhou exhibition area, Baiyun International Airport and major residential clusters. Stations such as Tiyu Xilu, Guangzhou Railway Station, Canton Tower and Pazhou serve both local commuters and trade-show visitors. Guangzhou metro ads include concourse lightboxes, digital screens, train wraps and themed station dominations. The network is a practical choice for brands in trade, manufacturing, consumer goods and cross-border e-commerce.
Brand Corridor
Full-wrap corridor dominations turn transfer passages into branded walkways with wall, ceiling and floor treatments.
Douyin Corridor Takeover
A tech-branded corridor takeover demonstrates how Guangzhou metro can scale social and app campaigns into physical space.
Concourse Lightbox
Large concourse lightboxes provide bright, even illumination for fashion, retail and automotive creative.
Corridor Wall Wrap
Continuous wall graphics create strong visual momentum along high-footfall transfer corridors.
Pillar Wall Wrap
Strategically placed pillar wraps multiply brand touchpoints across open concourse and platform spaces.
Vivo Digital Screen
High-definition digital screens placed in premium concourse zones support motion creative for smartphone and electronics brands.
Train Interior Wrap
Full interior train wraps place branded panels above seats, beside doors and along ceilings for immersive journey-time exposure.
Mooncake Festival Domination
Seasonal station dominations, such as Mid-Autumn mooncake campaigns, show how Guangzhou metro adapts to cultural moments.
Shenzhen Subway/Metro Advertising
Young, tech-savvy professionals and international travelers in China's innovation capital.
Shenzhen Metro reaches a young, tech-savvy population across Nanshan, Futian, Luohu and Bao'an districts. Stations near Huaqiangbei, Chegongmiao, Hi-Tech Park, Shenzhen Bay Park and the airport link advertisers to startups, electronics buyers and international travelers. Shenzhen's metro media mix includes 12-sheet and 4-sheet lightboxes, escalator brand zones, LED digital screen packages on Lines 7, 9 and 11, platform screen door combos and full train interior wraps. Creative interactive campaigns are common in this market.
Station Domination
A full-station creative takeover covers concourse, corridor and platform surfaces in one cohesive brand world.
Brand Train
Exterior train wraps turn entire carriages into moving billboards visible on elevated sections and inside stations.
Themed Train Takeover
Interior and exterior train wraps work together to create a moving themed experience across multiple lines.
Digital Screen Network
Networked digital screens across stations and platforms allow flexible, day-parted video campaigns.
Corridor Lightboxes
Rows of backlit lightboxes guide passengers through corridors while repeating brand messaging.
Escalator Panels
Sequential escalator side panels create a vertical brand narrative as passengers move between levels.
Platform Pillar Wrap
Branded platform pillars surround waiting passengers and reinforce messaging in high-frequency platform zones.
Platform Screen Door Domination
Platform screen doors and surrounding areas are fully branded to dominate the passenger waiting zone.
Chengdu Subway/Metro Advertising
Lifestyle, dining, entertainment and automotive audiences in western China's consumer hub.
Chengdu Metro has grown rapidly into one of western China's largest networks. Stations around Chunxi Road, Tianfu Square, Global Center and the East Railway Station reach a consumer base known for strong spending on lifestyle, dining, entertainment and automotive products. Chengdu metro advertising offers lightbox networks, digital screens, station dominations and train wraps. The city's relaxed commercial atmosphere makes it ideal for lifestyle and consumer brands.
Station Domination
Complete station takeovers transform concourses and corridors into branded environments for major product launches.
Corridor Wall Wrap
Seamless corridor wall wraps deliver long, uninterrupted visual stories in key interchange stations.
Daikin Concourse Branding
A branded concourse campaign demonstrates how B2C and home-appliance brands use Chengdu metro for mass visibility.
Meituan Corridor Domination
A lifestyle-services corridor takeover shows how digital-economy brands dominate commuter pathways.
Escalator Panels
Escalator side-panel sets provide vertical, step-by-step brand exposure between concourse and platform levels.
Platform Lightbox
Platform-level lightboxes capture passengers during dwell time with bright, high-resolution static creative.
Pillar Wrap
Platform and concourse pillars are wrapped to multiply brand presence in open station areas.
Train Exterior Wrap
Full exterior train wraps turn moving stock into citywide moving posters visible across elevated lines.
Hangzhou Subway/Metro Advertising
Technology professionals, tourists and high-income families in the home of Alibaba and West Lake.
Hangzhou Metro connects the West Lake tourist district, Qianjiang New City CBD, Alibaba's home base in Xixi and the East Railway Station. It is an effective channel for targeting technology professionals, domestic tourists and high-income families. Hangzhou subway ad formats include platform lightboxes, digital screens, corridor dominations and in-carriage media. Major events such as the Asian Games have accelerated the quality and scale of metro media in the city.
Corridor Wall Wrap
Long corridor wraps create immersive branded walkways between interchange lines and exit gates.
Digital Screen
Modern digital screens throughout Hangzhou metro support dynamic, high-resolution brand video.
Escalator Entrance Wrap
Entrance and escalator zones are wrapped to create a branded first impression as passengers enter the station.
Pillar Lightbox
Slim pillar lightboxes combine structural elements with elegant backlit brand messaging.
Pillar Wrap
Wrapped pillars repeat brand graphics across open concourse and platform spaces.
Platform PSD Domination
Platform screen door zones are fully branded to dominate passenger sightlines during train wait times.
Train Interior: Coca-Cola
A full train interior wrap for Coca-Cola shows how beverage brands dominate the passenger journey.
Train Interior: Landscape
Creative train interior wraps transform carriage walls, ceilings and doors into immersive scenic experiences.
Chongqing Subway/Metro Advertising
Dense urban population, manufacturing and inland-commerce audiences in China's mountain megacity.
Chongqing Rail Transit is one of the world's busiest monorail and metro systems, famous for elevated lines winding through high-rise districts and across the Yangtze River. The network connects Jiefangbei CBD, Guanyinqiao retail district, Chongqing North Railway Station, Jiangbei Airport and major industrial zones. Chongqing metro advertising offers station lightboxes, corridor wraps, pillar branding, digital screens and train wraps. The city's dramatic topography makes elevated train exterior wraps especially visible and photogenic.
Brand Zone
A dedicated branded zone within a major station combines lightboxes, pillars and floor media for high-impact presence.
Concourse Lightbox
Large-format concourse lightboxes provide bright, static brand exposure in high-traffic interchange stations.
Corridor Wall Wrap
Pedestrian corridors in key stations are wrapped with continuous graphics to guide and immerse commuters.
Escalator Panel Set
Sequential escalator panels turn vertical circulation into a stepped brand narrative.
Platform Pillar Wrap
Wrapped pillars on platforms create 360-degree brand exposure in waiting zones.
Digital Screen Network
Station and platform digital screens support flexible video campaigns across the network.
Elevated Train Exterior Wrap
Full train wraps on elevated sections become moving landmarks against Chongqing's dramatic skyline.
Station Domination
Full station takeovers transform concourse, platform and circulation areas into a single branded environment.
National Coverage
Other Major Chinese Cities with Metro Advertising
The following cities rank among China's top 30 by economy and operate metro or urban rail systems. Each offers a distinct mix of station and train advertising inventory.
Wuhan Metro Advertising
Hubei
11 lines
290+ stations
Key formats: lightboxes, LED screens, train wraps, platform screen door ads
Wuhan metro advertising reaches one of central China's largest commuter bases across Hankou, Wuchang and Hanyang. Brands buy Wuhan subway ads, station dominations, train wraps and platform screen door placements to connect with auto, education and consumer audiences.
Nanjing Metro Advertising
Jiangsu
13 lines
230+ stations
Key formats: concourse lightboxes, digital screens, corridor wraps, train interiors
Nanjing metro advertising links Xinjiekou CBD, the railway station and university zones. Advertisers use Nanjing subway ads, concourse lightboxes, digital screens, corridor wraps and train interior wraps to reach retail, tech and youth markets.
Tianjin Metro Advertising
Tianjin Municipality
9 lines
190+ stations
Key formats: lightboxes, LED screens, platform door ads, full train wraps
Tianjin metro advertising covers the port city's business and Binhai New Area corridors. Tianjin subway ads include lightboxes, LED screens, platform door ads and full train wraps, well suited to B2B, automotive and logistics brands.
Suzhou Metro Advertising
Jiangsu
9 lines
250+ stations
Key formats: lightboxes, digital screens, station dominations, train wraps
Suzhou metro advertising connects industrial parks, the old city and high-speed rail hubs. Suzhou subway ads, station dominations, lightboxes, digital screens and train wraps work for manufacturing, tech and lifestyle campaigns.
Zhengzhou Metro Advertising
Henan
11 lines
220+ stations
Key formats: lightboxes, LED screens, corridor wraps, pillar ads
Zhengzhou metro advertising ties together the railway station, CBD and Zhengdong New Area. Zhengzhou subway ads, lightboxes, LED screens, corridor wraps and pillar ads reach a fast-growing central China consumer base.
Changsha Metro Advertising
Hunan
7 lines
150+ stations
Key formats: lightboxes, digital screens, train wraps, platform screen doors
Changsha metro advertising connects Wuyi Square, the high-speed rail station and entertainment districts. Changsha subway ads, lightboxes, digital screens, train wraps and platform screen doors are popular with food, beverage and youth brands.
Ningbo Metro Advertising
Zhejiang
5 lines
130+ stations
Key formats: lightboxes, LED screens, station dominations, train interiors
Ningbo metro advertising links the port, CBD and railway station. Ningbo subway ads offer clean, modern lightboxes, LED screens, station dominations and train interiors for international trade and consumer brands.
Wuxi Metro Advertising
Jiangsu
5 lines
120+ stations
Key formats: lightboxes, digital screens, corridor wraps, train wraps
Wuxi metro advertising connects the old city, Taihu New City and the railway station. Wuxi subway ads, lightboxes, digital screens, corridor wraps and train wraps reach an affluent manufacturing and technology audience.
Qingdao Metro Advertising
Shandong
8 lines
170+ stations
Key formats: lightboxes, LED screens, platform door ads, station dominations
Qingdao metro advertising serves the downtown, Laoshan tech district and the airport. Qingdao subway ads, lightboxes, LED screens, platform door ads and station dominations are strong for tourism, beer and household brands.
Dalian Metro Advertising
Liaoning
6 lines
110+ stations
Key formats: lightboxes, digital screens, train wraps, pillar ads
Dalian metro advertising connects the port, CBD and development zones in northeast China. Dalian subway ads, lightboxes, digital screens, train wraps and pillar ads suit regional brand campaigns.
Shenyang Metro Advertising
Liaoning
5 lines
120+ stations
Key formats: lightboxes, LED screens, corridor wraps, train interiors
Shenyang metro advertising reaches the commercial core, industrial zones and railway stations of northeast China's largest city. Shenyang subway ads, lightboxes, LED screens, corridor wraps and train interiors cover the whole network.
Fuzhou Metro Advertising
Fujian
5 lines
110+ stations
Key formats: lightboxes, digital screens, platform door ads, station dominations
Fuzhou metro advertising links the CBD, railway station and airport corridor. Fuzhou subway ads, lightboxes, digital screens, platform door ads and station dominations offer growth exposure in southeast China.
Xiamen Metro Advertising
Fujian
3 lines
70+ stations
Key formats: lightboxes, digital screens, train wraps, pillar ads
Xiamen metro advertising connects the island CBD, Gaoqi airport area and Jimei district. Xiamen subway ads, lightboxes, digital screens, train wraps and pillar ads are ideal for tourism and premium retail campaigns.
Hefei Metro Advertising
Anhui
5 lines
160+ stations
Key formats: lightboxes, LED screens, corridor wraps, train interiors
Hefei metro advertising links the railway station, government district and high-tech zones. Hefei subway ads, lightboxes, LED screens, corridor wraps and train interiors are strong for technology and auto brands.
Kunming Metro Advertising
Yunnan
6 lines
110+ stations
Key formats: lightboxes, digital screens, train wraps, platform screen doors
Kunming metro advertising connects the city center, railway station and airport, a gateway for southwest China. Kunming subway ads, lightboxes, digital screens, train wraps and platform screen doors serve tourism and consumer campaigns.
Nanchang Metro Advertising
Jiangxi
4 lines
100+ stations
Key formats: lightboxes, digital screens, station dominations, train wraps
Nanchang metro advertising serves the old city, Honggutan district and railway station. Nanchang subway ads, lightboxes, digital screens, station dominations and train wraps reach a young, fast-growing central China audience.
Nanning Metro Advertising
Guangxi
5 lines
110+ stations
Key formats: lightboxes, digital screens, corridor wraps, pillar ads
Nanning metro advertising connects the CBD, railway station and exhibition areas. Nanning subway ads, lightboxes, digital screens, corridor wraps and pillar ads are a key channel for southern China and ASEAN-facing audiences.
Guiyang Metro Advertising
Guizhou
3 lines
90+ stations
Key formats: lightboxes, digital screens, train wraps, platform door ads
Guiyang metro advertising links the city center, railway station and airport. Guiyang subway ads, lightboxes, digital screens, train wraps and platform door ads reach a rapidly urbanizing southwest China market.
Lanzhou Metro Advertising
Gansu
2 lines
50+ stations
Key formats: lightboxes, digital screens, train interiors, pillar ads
Lanzhou metro advertising runs east-west through the valley city, connecting the railway station and central commercial districts. Lanzhou subway ads, lightboxes, digital screens, train interiors and pillar ads cover the urban core.
Harbin Metro Advertising
Heilongjiang
3 lines
70+ stations
Key formats: lightboxes, digital screens, train wraps, station dominations
Harbin metro advertising reaches the railway station, commercial core and development zones of northeast China's largest city. Harbin subway ads, lightboxes, digital screens, train wraps and station dominations cover the whole network.
Changchun Rail Transit Advertising
Jilin
6 lines
120+ stations
Key formats: lightboxes, digital screens, train wraps, corridor ads
Changchun rail transit advertising connects the auto-industry city center, railway stations and new development areas across a light-rail and metro mix. Changchun subway ads, lightboxes, digital screens, train wraps and corridor ads cover the network.
Foshan Metro Advertising
Guangdong
3 lines
80+ stations
Key formats: lightboxes, digital screens, platform door ads, train wraps
Foshan metro advertising is integrated with Guangzhou's network, extending campaigns into the Pearl River Delta manufacturing and residential belt. Foshan subway ads, lightboxes, digital screens, platform door ads and train wraps cover the corridor.
Dongguan Rail Transit Advertising
Guangdong
1 lines
25+ stations
Key formats: lightboxes, digital screens, train wraps, station dominations
Dongguan rail transit advertising on Line 2 runs through the manufacturing heart of the Pearl River Delta, reaching commuters and factory managers. Dongguan subway ads, lightboxes, digital screens, train wraps and station dominations serve the corridor.
Shaoxing Metro Advertising
Zhejiang
2 lines
50+ stations
Key formats: lightboxes, digital screens, train interiors, pillar ads
Shaoxing metro advertising connects the city with Hangzhou's network, ideal for brands targeting the Greater Hangzhou Bay economic circle. Shaoxing subway ads, lightboxes, digital screens, train interiors and pillar ads cover the route.
Wenzhou Metro Advertising
Zhejiang
2 lines
50+ stations
Key formats: lightboxes, digital screens, train wraps, platform screen doors
Wenzhou metro advertising on the S-line suburban rail connects the city center with outlying counties and the airport. Wenzhou subway ads, lightboxes, digital screens, train wraps and platform screen doors reach private-business owners and travelers.
Xuzhou Metro Advertising
Jiangsu
3 lines
50+ stations
Key formats: lightboxes, digital screens, train interiors, station dominations
Xuzhou metro advertising links the railway station, CBD and high-speed rail east station, a regional hub in northern Jiangsu. Xuzhou subway ads, lightboxes, digital screens, train interiors and station dominations cover the city.
Nantong Metro Advertising
Jiangsu
2 lines
50+ stations
Key formats: lightboxes, digital screens, train wraps, pillar ads
Nantong metro advertising serves the city center and development zones north of the Yangtze. Nantong subway ads, lightboxes, digital screens, train wraps and pillar ads reach a fast-growing Yangtze Delta audience.
Changzhou Metro Advertising
Jiangsu
2 lines
50+ stations
Key formats: lightboxes, digital screens, train interiors, corridor wraps
Changzhou metro advertising connects the city center, railway station and Wujin district, a compact but high-quality environment. Changzhou subway ads, lightboxes, digital screens, train interiors and corridor wraps cover the network.
Global Brands
International Brand Campaigns Ad Cases of China's Subway/Metro Advertising
Global brands use China's subway/metro advertising networks to launch products, build awareness and create cultural moments. The campaigns below showcase ad campaigns of international advertisers in Beijing, Shanghai, Guangzhou and Shenzhen.
A bold McDonald's campaign used Shanghai metro digital screens and lightboxes to promote new menu items with high-contrast, appetite-appeal creative.
Pizza Hut combined LED and backlit lightbox placements across Shanghai stations to drive dining occasions with warm, product-focused messaging.
Tourism New Zealand ran a destination campaign in Shanghai metro, using scenic imagery and QR codes to inspire travel bookings.
Nivea used Shanghai metro station dominations and digital screens for a skincare launch, targeting urban professional women.
Bud Light created a high-impact station takeover in Guangzhou metro, using bright branded graphics to stand out in nightlife and dining districts.
The Minions movie campaign transformed a Beijing metro station with playful character dominations, photo walls and interactive elements.
Domino's Pizza ran a full train and station package in Shenzhen metro to drive app downloads and delivery orders.
Dettol used Shenzhen metro digital screens and platform lightboxes for a hygiene campaign, emphasizing family protection messaging.
FAQ about Metro Advertising in China
Which Chinese cities are the most suitable for international brands to place metro advertising?
Beijing, Shanghai, Guangzhou and Shenzhen are the top choices for international brands, offering the largest networks, most premium inventory and the highest exposure to affluent urban consumers. Chengdu, Hangzhou, Chongqing, Wuhan, Nanjing, Suzhou and Qingdao are strong second-tier options with fast-growing metro coverage and lower entry costs, well suited for brands testing regional markets before a national rollout.
How many types of China's subway/metro advertising placements are divided into?
China metro advertising falls into two broad categories. Static advertising placements include station lightboxes, platform lightboxes, pillar wraps, corridor wraps, wall panels, platform screen door stickers and full train wraps printed on vinyl. Digital advertising placements include LED screens and LCD digital signage. Static formats suit sustained brand presence, while digital formats suit dynamic, frequently updated content.
What kinds of campaigns are digital advertising placements and static advertising placements of China's subway/metro system each suited for?
Digital advertising placements such as digital billboards and digital signage suit product launches, time-sensitive promotions and dynamic advertisement display. Static advertising placements such as lightboxes, pillar wraps, corridor wraps and full train wraps suit long-term brand building, premium image campaigns and station dominations where a consistent visual theme must occupy a space for weeks or months with maximum visual impact.
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